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Digital Marketing Course
Transforming Digital Marketing Education
with Industry Expertise
Appient Academy empowers learners to master Digital Marketing and E-commerce through a 100% industry-designed and expert-led curriculum. Our programs emphasize hands-on execution, real-world case studies, and career-ready skills, ensuring students gain practical expertise aligned with current industry demands.
- 3 Months - Flagship Certificate Program
- 6 Months - Launchpad Certificate Program
- 9 Months - Pro Flagship Program
- 12 Months - Growth Hacker Program
10-Week
Duration
1:1
Exclusive Mentorship
120+
Learning Hours
5-6 Hours
Weekily Commitment
NO
Pre-requisite Required
9.4/10
Program Rating
Upskill and Build a Rewarding Career with India’s Leading Digital Marketing Program. Learn from Industry Mentors, Work on Applied Projects, & Build a Job-Ready Professional Portfolio.
👍 100% Placement Assistance
🎓📊 Real World Case Studies
🚀 Startup Advisory
⚙️ Technological Proficiency
Tools & Platforms Covered
12-Week
Duration
1:1
Exclusive Mentorship
120+
Learning Hours
6-7 Hours
Weekly Commitment
NO
Pre-requisite Required
9.4/10
Program Rating
A Premium, Industry-Led Mentorship Delivering Hands-On Campaign Execution, Strategic Brand Growth, and Performance-Focused Expertise-Preparing Professionals for Senior, High-Impact Digital Marketing Roles.
👍 100% Placement Assistance
🎓📊 Real World Case Studies
🚀 Startup Advisory
🎓 Industry Mentors
Tools & Platforms Covered
AI-Driven Digital Marketing Curriculum Designed and
Delivered by Industry Leader
Explore an industry-backed curriculum crafted in collaboration with leading experts. Our digital-first learning model blends practical insights
with real-world application to prepare you for success in today’s evolving business environment.
Building Your Marketing Foundations
This term focuses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.
Marketing Management
Frameworks and strategies for managing the marketing mix and crafting a clear, competitive brand value proposition.
Go-To Market Research
Build effective go-to-market strategies through deep offline distribution expertise.
Digital Media Basics
Understand digital media’s role in brand growth and strategic media planning.
Digital Business Models
Designing consumer-led digital products and scalable revenue frameworks for sustainable business growth.
Business Communication
Developing a structured, analytical approach to problem-solving and professional communication effectiveness.
Commercial Acumen
Strengthening financial acumen to analyze business performance and inform strategic decision-making.
Managerial Economics
Applying microeconomic principles and analytical frameworks to inform consumer-focused business decision-making.
Applied Analytics
Leveraging Excel-based analytical tools to interpret data and evaluate key business performance metrics.
Core Foundations of Business & Marketing
Term 2 strengthens core business and marketing foundations through courses delivered across sprints.
Brand Building
Driving sustained brand equity and market leadership through strategic brand planning, pricing excellence, and portfolio optimization.
Digital Commerce
Understanding eCommerce platforms, customer journeys, and key growth levers to scale and optimize online business performance.
Product Management
Solving business problems through technology-led products, with a strong focus on user research, prototyping, and iterative product development.
Digital Media Planning
Understanding digital media metrics and building performance-driven media plans to achieve measurable business outcomes across platforms Such as Google and Meta.
Advertising Management
Strategic identification of consumer insights and development of high-impact advertising concepts to drive effective, insight-led brand communication.
Digital Sales
Mastering end-to-end digital sales processes while crafting persuasive pitches and scalable sales frameworks to drive consistent business growth.
Operations Management
Developing a structured understanding of service–cost trade-offs and applying inventory management models to improve operational efficiency, service levels, and sales performance.
Generative AI in Business
Driving operational efficiency through AI-powered automation while enabling scalable, high-impact content creation across business functions.
Scalable Learning Frameworks
Term 3 focuses on deepening student learning through structured, scalable frameworks, enhanced by hands-on practitioner mentorship and real-world application.
Brand Management
Develops strategic brand decision-making capabilities by integrating innovation with the marketing mix to build sustainable, long-term brand equity.
Growth Marketing
Developing a structured understanding of growth marketing funnels, key performance metrics, and data-driven strategies for customer acquisition and long-term retention.
Category Management
Developing a structured understanding of retailer growth levers and applying portfolio management frameworks to optimize product mix and drive retail performance.
eCommerce Media Planning
Developing a data-driven understanding of shopper journeys and advertising metrics to plan outcome-focused media strategies across eCommerce and quick-commerce platforms.
Business Innovation
Analyzing leading companies’ innovation frameworks and conducting live ideation to develop viable, market-ready product concepts.
Content Marketing
Mastering platform-specific content formats and designing scalable, data-led content systems that drive consistent audience engagement and brand growth.
Assessment & Outcome Measurement
Standardizing evaluation frameworks to measure learning effectiveness across
Assessment & Outcome Measurement
Standardizing evaluation frameworks to measure learning effectiveness across
Closing the Loop
Term 4 prepares students for careers, emphasizing behavioural learning, mentorship, and real-world skills beyond traditional functional knowledge.
Leadership in Business
Cultivate strategic leadership capabilities to effectively guide teams, drive organizational growth, and navigate complex, dynamic business environments with confidence.
Business Development
Gain a deep understanding of sales and account management, and drive business growth by leading high-performing, results-oriented sales teams.
Business Strategy
Harness comprehensive strategic frameworks to design and execute initiatives that strengthen competitive positioning, enhance organizational synergy, and ensure sustained business excellence.
Retention Marketing
Enhance customer retention for web and app businesses through strategic engagement and personalized experiences.
B2B Marketing
Enhance business development by strategically utilizing marketing communications and content to accelerate B2B sales performance and client engagement.
Entrepreneurship
Understand venture capital, evaluate startup potential, and navigate the journey from MVP development to achieving Product-Market Fit.
Startup Strategy
Develop strategic frameworks to scale startups, optimize business models, and drive sustainable growth in competitive markets.
Innovation & Product Development
Learn to ideate, design, and launch innovative products that meet market needs and create measurable impact.
Performance Marketing Excellence Program
Structured Learning Curriculum
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Structured Learning Curriculum
Pre-Module 1: Introduction to Marketing
Key Coverage Areas
- Marketing Mix (4ps Framework)
- Marketing Research Methods & Techniques
- Consumer Behavior Analysis
- Consumer Lifetime Value (CLV)
- Segmentation, Targeting & Positioning (STP)
- Introduction to Branding
Pre-Module 2: Fundamentals of Performance Marketing
Key Coverage Areas
- Branding vs. Performance Marketing
- Performance Marketing Essentials
- Audience Targeting Strategies
- Competitor Landscape Deep-Dive
- Performance Marketing: B2C vs. B2B
- B2B & B2C Campaign Strategy
Module 3: Fundamentals of SEO
Key Coverage Areas
- Search Engine Fundamentals & Ranking Logic
- Keyword Research & Search Intent Mapping
- On-Page SEO Best Practices
- Technical SEO Foundations
- Content Optimization & SEO Copywriting
- Off-Page SEO & Authority Building
Module 4: Fundamentals of Growth Hacking
Key Coverage Areas
- Customer Acquisition Strategies That Drive Scalable Growth
- High-Impact Marketing Tactics That Deliver Measurable Results
- Acquisition and Retention Channel Frameworks & Use Cases
- Customer Lifecycle Mapping and Funnel Optimization
- Advanced Email Marketing for Engagement, Retention, and Revenue
- Conversion-Focused Landing Page Strategy
Module 5 - Data-Driven Advertising & Attribution
Key Coverage Areas
- Value Proposition, Ad Copy/Creative and Tests
- Advanced Conversion Tracking
- Deep Dive into Facebook & Google Ads
- Media Planning and Buying
- Understanding Attribution & Automation
Module 6: Marketing Analytics and Measurement Frameworks
Key Coverage Areas
- Data-Driven Budget Allocation and ROI Optimization
- Measuring and Evaluating Word-of-Mouth (WOM) Campaign Effectiveness
- Attribution Modelling and Multi-Touch Attribution Strategies
- Social Listening, Sentiment Analysis, and Performance Insights
- Marketing Analytics Tools and Platform Selection
- Market Basket Analysis for Cross-Sell and Upsell Opportunities
Module 7: Industry Practicum & Strategic Projects
Key Coverage Areas
- Live Industry Projects Based on Real-World Business Challenges
- End-To-End Digital Marketing Strategy Planning and Execution
- Data-Driven Analysis and Actionable Strategic
- Cross-Functional Collaboration and Stakeholder Communication
- Performance Evaluation, Optimization, and Impact Measurement
- Portfolio-Ready Project Outcomes for Career Advancement
Module 8: AI & Automation in Performance Marketing
Key Coverage Areas
- AI-Driven Bidding and Targeting Systems
- Generative AI for Ad Creatives and Copy
- Predictive Analytics and Performance Forecasting
- Marketing Automation Workflows
- AI Ethics, Bias, and Governance