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- GenAI-Driven Skills for Real World Success
Google’s AI Ecosystem
Performance Marketing Course
Master the future of digital growth with Al-Powered Performance Marketing.
Learn how to turn insights into revenue and campaigns into predictable growth engines.
Become a High-Impact Marketer
Build, scale & optimize data-driven campaigns across Google's Al ecosystem.
Master Top Ad Platforms
Google Ads, Meta Ads, YouTube Ads. WhatsApp Business & other paid tools.
Real-World Execution
Work on real campaigns and case studies to drive measurable results.
4.9/5
Rated By Learners
4.9/5
Highly Recommended
Learn. Launch. Scale.
Meta Ads
Facebook Ads
Instagram Ads
WhatsApp Business
Google Ads
- Search Ads
- Display Ads
- Shopping Ads
- YouTube Ads (Google Ads)
Youtube Ads
- In-Stream Ads
- Video Discovery Ads
- Bumper & Outstream Ads
PRACTICAL TRAINING
Hands-on Campaign Creation
LIVE PROJECTS
Work on Real Campaigns
CERTIFICATION
Industry Recognized Certificate
CAREER SUPPORT
Resume Interview. Job Assistance
Master Social Media Strategy and Turn Skills
into Career Outcomes
Join Appient Academy’s industry-led program with a 95% placement success rate, access to 100+ hiring partners, and
proven pathways to high-growth digital careers.
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Result-Driven Execution
Execute campaigns focused on measurable performance results
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Online Marketing
Strategies
Master high-impact campaigns across digital and leading social platforms
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Applied Generative AI & Agentic AI Program
Build real-world solutions through hands-on projects with cutting-edge AI tools and technologies
Strategic
Define, measure, and optimize KPIs (ROI, CPA, ROAS) using data-driven, multi-channel strategies
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Master Social Media & Influencer Marketing – Learn. Apply. Grow. Succeed.
Develop Advanced Expertise in Social Media &
Influencer Growth with GenAI
Social Media Marketing Expertise — Build Industry-Relevant Skills that drive real growth, engagement, and measurable career success in today’s digital landscape.
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Social Media & Influencer Marketing Curriculum Modules
Modules 01 — 08
- Career-Ready Track - Industry Trending
Module 01: Video Creation for Brand Growth
*Week -2•5 Hours
Unlock the power of video marketing by learning how to create engaging, conversion-focused content that elevates your brand across digital platforms.
- Content Strategy for Social Platforms Learn how to plan high-performing content tailored for Instagram, Facebook, LinkedIn, and YouTube.
- Visual Content Design & Branding Create engaging creatives using design principles, brand consistency, and storytelling.
- ACTIVITY
Content Calendar + Creative Assignment
Design: Adobe Creative Cloud
Scheduling: Buffer
Platform Insights: Facebook
Content Planning: Notion
AI Copywriting: Jasper AI
Influencer Marketing: Aspire
CORE OUTCOMES
- Campaign Strategy
- Content Creation
- Platform Mastery
- Performance Analytics
- AI-Driven Marketing
- Career Readiness
Module 02: Create & Edit Marketing Assets
Week – 1•4 Hours
Content Repurposing for Social Media
Transform a single core idea into platform-optimized content for Facebook, Instagram, Twitter, and YouTube.
- Generative AI for Marketing Assets
- Leverage AI tools to design visuals, generate high-performing hashtags, and craft engaging titles and video descriptions with speed and precision.
- Assessment
Concept Quiz & Practical Assignments
Module 03: Strategic Social Media Execution
Week – 1•4 Hours
Audience Mapping & Precision Targeting
Decode audience behavior, preferences, and platform affinity to build high-value segments and drive focused engagement.
- Facebook Growth & Content Strategy
- Formulate outcome-driven (SMART) goals and deploy performance-oriented content frameworks to unlock Facebook’s full marketing potential, powered by Generative AI.
- Activity
Concept Assessment and Applied Exercises
Module 04: Facebook Business Management & Growth
Week – 2•4 Hours
Business Setup & Platform Integration
Build a robust Facebook business ecosystem by setting up and managing Marketplace, Groups, and Messenger to streamline customer engagement and communication.
- Content Strategy & Audience Engagement
- Develop a disciplined content calendar and deploy targeted engagement strategies to foster brand loyalty and sustained interaction.
- Activity
Concept Quiz and Practical Assignments
Module 05: Build and Grow Your Instagram Channel
Weeks- 2•4 Hours
Instagram Profile Optimization
Develop a professionally structured profile that clearly reflects brand identity and purpose. Focus on creating a concise, impactful bio, maintaining consistent visual aesthetics, using relevant hashtags, and organizing content into well-defined categories to enhance audience engagement.
- Content Scheduling & Insights
- Adopt a systematic approach to content planning and publishing. Utilize scheduling tools to maintain consistency and leverage Instagram Insights to monitor performance, understand audience behavior, and make data-driven improvements.
- Activity
Concept Quiz and Assignments
Module 06: Online Reputation Management
Weeks- 2•4 Hours
Social Listening & Sentiment Intelligence
Establish an advanced monitoring framework to systematically track brand mentions, audience conversations, and competitive activity across digital platforms. Apply sentiment intelligence to interpret public perception, anticipate reputational risks, and generate actionable insights that inform strategic brand decisions.
- Review & Feedback Governance
- Design and implement a structured review management system to address customer feedback with precision, consistency, and professionalism. Strengthen brand equity through timely responses, effective issue resolution, and the amplification of positive customer experiences.
- Activity
Concept Assessment and Applied Assignments
Module 07: YouTube Marketing
Week- 3•4 Hours
YouTube Channel Optimization
Strategically optimize channel settings, URLs, titles, keywords, and descriptions to enhance visibility, improve search rankings, and strengthen overall channel performance.
- AI-Based Video Creation
- Create engaging YouTube content using generative AI tools, enabling faster production, improved creativity, and higher audience engagement from concept to final output.
- Activity
Concept-based quizzes and structured assignments for applied learning and skill assessment.
Module 08:Influencer Marketing
Week- 3•4 Hours
Influencer Selection & Evaluation
Identify and evaluate relevant influencers based on audience alignment, engagement quality, and brand fit. Understand effective collaboration models for impactful campaign integration.
- Campaign Measurement & ROI
- Analyze influencer campaign performance using key metrics such as reach, engagement, conversions, and return on investment. Learn to assess commercial effectiveness and optimize future strategies.
- Activity
Concept-based quizzes and practical assignments for applied understanding and performance evaluation.
- Connect With Us
Career Counseling
Strategic guidance aligned with your
professional goals.
+91 97118 62872
admissions@appients.in
www.appients.in
- Data-Driven Learning for Real Career Outcomes
08 Elite Modules
Master Social Media Strategy, Content Creation & Influencer Growth with Practical, GenAI-Driven Skills
Unified Growth Systems for Cross-Platform Performance
3-Month Social Media Marketing Internship with Live Campaign Experience
10 Elite Modules
Work on live campaigns, real budgets, and actual business challenges-gain
experience that matters.
Growth-Focused Marketing Tech Stack
Core Skills You’ll Master to Drive Scalable Marketing Growth
Develop rigorous, globally benchmarked expertise in modern performance marketing tools, platforms, and methodologies. Apply analytical frameworks to plan, execute, and optimize high-impact campaigns-delivering measurable outcomes, efficiency gains, and scalable growth.
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Curriculum Architecture & Strategic Competencies
Strategy
Strategic Framework for Growing Facebook Page Reach and Interaction
Social Advertising
Turn followers into customers with proven Instagram strategies and engagement-driven content.
Social Advertising
Master LinkedIn marketing strategy with advanced B2B targeting, content, ads, analytics, and lead generation to accelerate career growth.
Whatsapp Business
Social Advertising
Master WhatsApp marketing for business communication, leveraging automation, personalized messaging, lead nurturing, and customer engagement to drive conversions and growth.
YouTube
Meta Advertising
Become a YouTube marketing expert by mastering content creation, optimization, audience targeting, analytics, and revenue generation strategies for growth.
X (Twitter)
Social Advertising
Build a strong presence on X using strategic content, trends, engagement, and analytics to drive visibility and consistent audience growth.
Google Ads
Search Advertising
Build powerful Pinterest presence using strategic pin creation, SEO, content scheduling, analytics insights, and proven traffic generation techniques effectively.
Telegram
Analytics & Tracking
Master Zapier automation with expert coaching, connecting apps, streamlining workflows, reducing manual tasks, and improving productivity across marketing operations.
Threads
AI-Powered Marketing
Learn Threads marketing techniques including content strategy, community building, engagement tactics, trend optimization, and analytics for measurable audience growth success.
Hubspot
Advanced Analytics
Become a HubSpot expert by mastering CRM, email marketing, automation, sales pipelines, analytics, and data-driven strategies for business success.
Buffer
Research & Competitive Intelligence
Learn Buffer through structured coaching covering content scheduling, engagement, analytics, and optimization to streamline social media marketing workflows effectively.
Canva
Competitive Research
Develop advanced Canva expertise through structured coaching, mastering brand design systems, visual storytelling, templates, and scalable creative production workflows.
Hootsuite
Search Advertising
Learn Hootsuite through structured coaching covering content planning, automation, analytics, engagement, and multi-platform management for consistent marketing success.
Sprout Social
Research
Use Meta Ads Library to view and analyze ads across Meta platforms for quick competitive insights.
Microsoft Clarity
Research
Master Microsoft Clarity to analyze user behavior, optimize UX, enhance engagement, and drive data-driven website performance and conversion growth effectively.
Canva
Design
Build expertise in Aspire influencer marketing, focusing on creator discovery, campaign management, analytics, and scalable brand collaboration strategies.
Want to Explore the Full Program?
Download our detailed brochure to access 25+ hands-on assignments and 5+ real-world case studies covering Meta Ads, Google Ads, conversion tracking, and funnel optimization.
Showcase Your Expertise
5-Stage Certification Journey
Strengthen your professional credibility with a Performance Marketing Certification trusted by leading employers.
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Level 01 - Foundation Builder
Build strong fundamentals and understand core concepts with guided learning.
Level 02 - Skill Practitioner
Apply concepts through real-world exercises and hands-on projects.
Level 03 - Advanced Specialist
Master advanced strategies, tools, and performance techniques.
Level 04 - Industry Expert
Work on live projects, case studies, and industry-level problem solving.
Level 05 - Certified Pro
Earn your certification and validate your expertise with industry recognition.